A survey by Salesforces revealed that 76% of your consumers agree that it has become easier, now more than ever, for them to take their business elsewhere. (in most cases: to your competitors)
Companies are doing everything they can – adopting technology, using high-end UI, and more, to maintain the visibility of their brand and grow a loyal consumer base. And given the stats in the above segment, you don’t want your business to be the only one left behind!
The conversation has entirely shifted. Now, we are way past the point when businesses were just focused on going “paperless”. You now have to walk the extra mile and understand your consumers’ demands before anyone else. Robotic Process Automation can be a really powerful tool to help you reach out to potential consumers before anyone else. But, is that enough?
Keeping your users interested is another major challenge that can be tackled using RPA solutions. Businesses are using Robotic Process Automation (RPA) to enhance user experience and streamline consumer acquisition. Customer-focused automation such as document identification and delivering information can be a powerful tool to make your mark in today’s hyper-competitive market space.
Here’s something to give you an insight into what customer-focused automation is capable of.
We all get newsletters from sites we have subscribed to. But there are a few newsletters we actually wait for every week or month. Every one of these sites use bulk email tools to send their newsletters. A few of them go through the trouble of customizing the entire template to make it sound a little more personal for their consumers and these are the ones that stay with us.
Given that, RPA solutions like Robotic Desktop Automation & Business Analytics can really help you tackle the increasing market competition and evolving consumer needs.
